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The European Journal of Public Health 2005 15(3):329; doi:10.1093/eurpub/cki095
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© The Author 2005. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

Letters to the Editor

Saying is not (always) doing: cigarette warning labels are useless

Robert A. C. Ruiter, PhD* and Gerjo Kok, PhD

* Email: g.kok@psychology.unimaas.nl

Keywords: product labelling, smoking cessation psychology, smoking legislation and jurisprudence

The first 10% of the full text of this article appears below.

Sirs,

Warning labels on cigarettes, threatening words combined with scary pictures, are popular with politicians. The European Union is advising its member states to accompany the warning texts with graphic illustrations of the dangers of smoking. However, all questions about the effectiveness of . . . [Full Text of this Article]


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