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The European Journal of Public Health Advance Access originally published online on June 24, 2005
The European Journal of Public Health 2005 15(4):336-338; doi:10.1093/eurpub/cki003
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© The Author 2005. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

Infectious Diseases

On the European Union's new eastern border: health promotion, HIV and Ukraine

Lindsay Neil1, Oleg Zalata2 and Richard Coker3

1 The Old House, Bredwardine, Herefordshire HR BY, UK
2 Republican AIDS Centre, Simferopol, Autonomous Republic Crimea, UK
3 ECOHOST, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, Keppel Street, London, UK

Correspondence: Dr R. Coker, Senior Lecturer, ECOHOST, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, Keppel Street, London WC1E 7HT, UK, tel. +44 207 927 2926, Email: richard.coker{at}lshtm.ac.uk

HIV control in Ukraine is a pressing public health challenge and national efforts to control the epidemic have been hindered by a lack of capacity and resources. One component of control is the need to raise awareness. Implementing a health promotion strategy through the education system and through multi-sector network with early stakeholder ownership resulted in a limited budget being spent principally on production costs rather than purchasing media time and space with considerable savings. Early involvement of powerful corporate stakeholders in multi-disciplinary teams has the potential to enhance the effectiveness and efficiency of health promotion measures in a post-Soviet transitional economy.

Keywords: Ukraine, HIV, healthy promotion


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