© The Author 2006. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.
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Response to Hammond et al. Showing leads to doing, but doing what? The need for experimental pilot-testing
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In case readers question our motives: we are extremely anti-smoking and we contribute and have contributed to the research tradition in The Netherlands on smoking prevention and smoking cessation. We are in favour of effective evidence-based anti-smoking interventions; which fear-arousing messages are
Robert A. C. Ruiter and Gerjo Kok
Correspondence: Gerjo Kok, PhD, Department of Experimental Psychology, Maastricht University, Maastricht, The Netherlands, e-mail: g.kok@psychology.unimaas.nl
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