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The European Journal of Public Health 1997 7(4):379-384; doi:10.1093/eurpub/7.4.379
© 1997 by European Journal of Public Health
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QUALITATIVE METHODS

Ensuring rigour in qualitative research

CLIVE SEALE1, and DAVID SILVERMAN1

1 Department of Sociology, Goldsmiths College London, UK

Clive Seale, PhD, Department of Sociology, Goldsmiths College, Lewisham Way, London SE14 6NW, UK, tel. +44 171 9197729, fax +44 171 9197713

The issues of reliability and validity in qualitative research are not as readily codified as has been the case for quantitative research. However, a variety of methods do exist and are reviewed here. This general review is followed by a detailed illustration of selected techniques, including the use of counting in qualitative research, the development of systematic coding schemes with the aid of computer programmes, searching for deviant cases and the use of the transcription techniques of conversation analysis. The examples given are drawn from a variety of studies conducted by the authors.

Keywords: methodology, public health research, qualitative methods, reliability, validity


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