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The European Journal of Public Health Advance Access published online on June 24, 2005
The European Journal of Public Health, doi:10.1093/eurpub/cki003
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© The Author 2005. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.
Received September 11, 2003
Accepted March 25, 2004

Article

On the European Union's new eastern border: health promotion, HIV and Ukraine

Lindsay Neil 1, Oleg Zalata 2, and Richard Coker 3*

1 1The Old House, Bredwardine, Herefordshire HR3 6BY, UK
2 2Republican AIDS Centre, Simferopol, Autonomous Republic Crimea, UK
3 3ECOHOST, Department of Public Health and Policy, London School of Hygiene and Tropical Medicine, Keppel Street, London, UK

* To whom correspondence should be addressed.
Richard Coker, E-mail: richard.coker{at}lshtm.ac.uk


  Abstract

HIV control in Ukraine is a pressing public health challenge and national efforts to control the epidemic have been hindered by a lack of capacity and resources. One component of control is the need to raise awareness. Implementing a health promotion strategy through the education system and through multi-sector network with early stakeholder ownership resulted in a limited budget being spent principally on production costs rather than purchasing media time and space with considerable savings. Early involvement of powerful corporate stakeholders in multi-disciplinary teams has the potential to enhance the effectiveness and efficiency of health promotion measures in a post-Soviet transitional economy.

Keywords: Ukraine; HIV; healthy promotion.
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