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The European Journal of Public Health Advance Access published online on June 23, 2005
The European Journal of Public Health, doi:10.1093/eurpub/cki061
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© The Author 2005. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved
Received April 29, 2004
Accepted October 6, 2004

Article

The new EU cigarette health warnings benefit smokers who want to quit the habit: results from the Dutch Continuous Survey of Smoking Habits

Marc C. Willemsen 1*

1 STIVORO for a smoke-free future, The Hague, The Netherlands

* To whom correspondence should be addressed.
Marc C. Willemsen, E-mail: mwillemsen{at}stivoro.nl


  Abstract

Background: As of September 2004, all European Union countries are required to have new health warnings on cigarette packs. This study examined the self-perceived impact of these warnings on the attractiveness of cigarettes, smokers' motivation to quit and smoking behaviour. Methods: This was a cross-sectional study comprising 3937 Dutch adult smokers. Results: Of smokers, 14% became less inclined to purchase cigarettes because of the new warnings, 31.8% said they prefer to purchase a pack without the new warnings, 17.9% reported that warnings increased their motivated to quit and 10.3% said they smoked less. A strong dose-response relationship was observed between these effects and intention to quit. Conclusions: The new warnings made cigarette packs less attractive, especially to smokers who already intended to stop smoking.

Keywords: health warnings; smoking cessation.
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